private long _initCompany(ServletContext servletContext, String webId) {

    // Begin initializing company

    if (_log.isDebugEnabled()) {
      _log.debug("Begin initializing company with web id " + webId);
    }

    long companyId = 0;

    try {
      Company company = CompanyLocalServiceUtil.checkCompany(webId);

      companyId = company.getCompanyId();
    } catch (Exception e) {
      _log.error(e, e);
    }

    CompanyThreadLocal.setCompanyId(companyId);

    // Lucene

    LuceneHelperUtil.startup(companyId);

    // Initialize display

    if (_log.isDebugEnabled()) {
      _log.debug("Initialize display");
    }

    try {
      String xml = HttpUtil.URLtoString(servletContext.getResource("/WEB-INF/liferay-display.xml"));

      PortletCategory portletCategory =
          (PortletCategory) WebAppPool.get(companyId, WebKeys.PORTLET_CATEGORY);

      if (portletCategory == null) {
        portletCategory = new PortletCategory();
      }

      PortletCategory newPortletCategory = PortletLocalServiceUtil.getEARDisplay(xml);

      portletCategory.merge(newPortletCategory);

      for (int i = 0; i < _companyIds.length; i++) {
        long currentCompanyId = _companyIds[i];

        PortletCategory currentPortletCategory =
            (PortletCategory) WebAppPool.get(currentCompanyId, WebKeys.PORTLET_CATEGORY);

        if (currentPortletCategory != null) {
          portletCategory.merge(currentPortletCategory);
        }
      }

      WebAppPool.put(companyId, WebKeys.PORTLET_CATEGORY, portletCategory);
    } catch (Exception e) {
      _log.error(e, e);
    }

    // Check journal content search

    if (_log.isDebugEnabled()) {
      _log.debug("Check journal content search");
    }

    if (GetterUtil.getBoolean(PropsUtil.get(PropsKeys.JOURNAL_SYNC_CONTENT_SEARCH_ON_STARTUP))) {

      try {
        JournalContentSearchLocalServiceUtil.checkContentSearches(companyId);
      } catch (Exception e) {
        _log.error(e, e);
      }
    }

    // Process application startup events

    if (_log.isDebugEnabled()) {
      _log.debug("Process application startup events");
    }

    try {
      EventsProcessorUtil.process(
          PropsKeys.APPLICATION_STARTUP_EVENTS,
          PropsValues.APPLICATION_STARTUP_EVENTS,
          new String[] {String.valueOf(companyId)});
    } catch (Exception e) {
      _log.error(e, e);
    }

    // End initializing company

    if (_log.isDebugEnabled()) {
      _log.debug("End initializing company with web id " + webId + " and company id " + companyId);
    }

    addCompanyId(companyId);

    return companyId;
  }