public static ContentValues toContentValues(SearchResultItem item) {
   ContentValues values = new ContentValues();
   values.put(DataContract.SearchResultEntry.BRAND_NAME, item.getBrandName());
   values.put(DataContract.SearchResultEntry.ORIGINAL_PRICE, item.getOriginalPrice());
   values.put(DataContract.SearchResultEntry.PRICE, item.getPrice());
   values.put(DataContract.SearchResultEntry.IMAGE_URL, item.getImageUrl());
   values.put(DataContract.SearchResultEntry.ASIN, item.getAsin());
   values.put(DataContract.SearchResultEntry.PRODUCT_URL, item.getProductUrl());
   values.put(DataContract.SearchResultEntry.PRODUCT_RATING, item.getProductRating());
   values.put(DataContract.SearchResultEntry.PRODUCT_NAME, item.getProductName());
   return values;
 }