private void increaseBid(double cpcBidChange, AdGroupPerformance base, AdGroupPerformance r) {
DsaMetrics metrics = (DsaMetrics) r.adGroup.getMetrics();
double INCREASE_FACTOR = 1 + cpcBidChange;
double value = metrics.getMaxBid() * INCREASE_FACTOR;
if (value > base.minBaseCpc) metrics.setMaxBid(base.maxBaseCpc);
else metrics.setMaxBid(value);
}
private void modifyBids(
IDsaTrackerUserConfiguration userConfig,
NewTargetValues values,
AdGroupPerformance base,
AdGroupPerformance r) {
// We can modify bids with averagePosition > 0
if (r.averagePosition == 0) {
return;
}
DsaMetrics metrics = (DsaMetrics) r.adGroup.getMetrics();
r.previousCpc = metrics.getMaxBid();
// compareByThreshold AvgPositions.
// Bid modifications are allowed in case when AvgPosition delta <
// configuration.tracker.maxAvgPositionChange
double avgPositionDelta = abs(base.averagePosition - r.averagePosition);
if (avgPositionDelta < userConfig.getDsaTracker().maxAvgPositionChange) {
if (r.hasConversions) {
if (avgPositionDelta < 0.1) {
decreaseBid(userConfig.getDsaTracker().cpcBidChange, base, r);
} else {
if (values.currentValueOfMetric > values.newTarget) {
decreaseBid(userConfig.getDsaTracker().cpcBidChange, base, r);
} else {
increaseBid(userConfig.getDsaTracker().cpcBidChange, base, r);
}
}
} else {
if (avgPositionDelta < 0.1) {
decreaseBid(userConfig.getDsaTracker().cpcBidChange, base, r);
} else {
if (values.currentValueOfMetric > values.newTarget) {
decreaseBid(userConfig.getDsaTracker().cpcBidChange, base, r);
} else {
increaseBid(userConfig.getDsaTracker().cpcBidChange, base, r);
}
}
}
}
}
private Map<Long, AdGroupPerformance> initializeBaseReport(
IDsaTrackerUserConfiguration userConfig, final Map<String, Account> accounts)
throws Exception {
if (userConfig.getDsaTracker().reinitializeBaseReport) {
File baseReportFile = fsUtils.getResultFile(userConfig, "DsaBaseReport");
LOGGER.info("Reinitialize base report");
// update adGroups bids
if (!userConfig.getIdleMode()) {
adGroupBidUploaderService.uploadBids(
userConfig,
accounts
.values()
.stream()
.flatMap(accountData -> accountData.getCampaigns().values().stream())
.flatMap(campaignData -> campaignData.getAdGroups().values().stream()));
}
if (!configuration.dsaTracker.singleRunMod) {
LOGGER.info(
"Wait for data to accumulate (waitTime = "
+ userConfig.getDsaTracker().waitTime
+ " sec)...");
Thread.sleep(userConfig.getDsaTracker().waitTime * 1000);
}
LocalDateTime dateOne = now();
LocalDateTime dateTwo = dateOne.minusDays(REPORT_DAYS);
Map<Long, AdGroupPerformance> baseReport =
performanceDataLoader.downloadPerformanceData(
accounts, dateTwo.toLocalDate(), dateOne.toLocalDate());
for (Long key : baseReport.keySet()) {
if (baseReport.get(key).adGroup == null) baseReport.remove(key);
}
for (Account account : accounts.values()) {
for (Campaign campaign : account.getCampaigns().values()) {
for (AdGroup adGroup : campaign.getAdGroups().values()) {
if (baseReport.get(adGroup.getAdGroupId()) != null) continue;
AdGroupPerformance adGroupPerformance = new AdGroupPerformance();
Long campaignId = campaign.getCampaignId();
Long adGroupId = adGroup.getAdGroupId();
adGroupPerformance.adGroup =
new AdGroupImpl(
new CampaignImpl(new AccountImpl(account.getAccountId()), campaignId),
adGroupId);
adGroupPerformance.adGroup.setMetrics(
new DsaMetrics() {
{
setMaxBid(0.0);
}
});
adGroupPerformance.hasConversions = false;
adGroupPerformance.averageCpc = 0;
adGroupPerformance.averagePosition = 0;
adGroupPerformance.clicks = 0;
adGroupPerformance.cost = 0;
adGroupPerformance.impressions = 0;
baseReport.put(adGroupId, adGroupPerformance);
}
}
}
baseReport
.values()
.forEach(
r -> {
DsaMetrics metrics = (DsaMetrics) r.adGroup.getMetrics();
r.maxBaseCpc =
metrics.getMaxBid() * (1 + userConfig.getDsaTracker().maxCpcBidChange);
r.minBaseCpc =
metrics.getMaxBid() * (1 - userConfig.getDsaTracker().maxCpcBidChange);
});
dsaTrackerUtils.saveBaseReport(baseReportFile, baseReport);
((DsaTrackerUserConfiguration) userConfig).baseReportFilePath =
baseReportFile.getAbsolutePath();
return baseReport;
} else {
LOGGER.info("Load base report from previous launch");
File baseReportFile = new File(((DsaTrackerUserConfiguration) userConfig).baseReportFilePath);
if (!baseReportFile.exists()) {
throw new FileNotFoundException("Basic landscape report file does not exist");
}
return dsaTrackerUtils.loadBaseReport(baseReportFile, accounts);
}
}